Own Your Story eCourse | Available NOW $59 >

the lucky few

Welcome! We're glad you are here.

Our mission: Shouting a counter narrative, celebrating differences, and creating a more inclusive world. 

Shop Today. Shift the Narrative

You Are Enough.

See Collection >

Own Your Story Online Course

Own Your Story online course is coming soon! This course is created to empower and equip you to tell your story. Through high quality videos and clear guidance from professional storytelling coaches you will be equipped with everything you need to enter your spaces of influence and truly Own Your Story.


Featured Collections

New Keychains

Shout their worth with this rad key chains. Adapted from classic hotel-motel key tags this traditional plastic tag with The Lucky Few inspirational sayings! 

Only $7.50

Hi! What's Your Name?

Saying hello and asking someone their name is a basic act of human connection and kindness. We hope that everytime you wear this shirt you will remember the power of these four simple words, planting seeds of connection and kindness everywhere you go.

See Collection

Enamel Pins

Show the world you dedication to inclusion, advocacy and individuality and with these fashionable statement enamel pins. 

Collect them all

The Lucky Few Podcast

Check it out >

Heather's New Book is here!

Get the book here