BLACK LIVES MATTER
Help support black families in the DSDN today by purchasing any Narrative Shifter product. 100% of proceeds will be donated this month.


New Designs! Official Lucky Few Shirts are here!
We are thrilled to introduce some new designs just in time for summer. Grab one for you and one for dad!
Featured Collections

New Keychains
Shout their worth with this rad key chains. Adapted from classic hotel-motel key tags this traditional plastic tag with The Lucky Few inspirational sayings!
Hi! What's Your Name?
Saying hello and asking someone their name is a basic act of human connection and kindness. We hope that everytime you wear this shirt you will remember the power of these four simple words, planting seeds of connection and kindness everywhere you go.

Enamel Pins
Show the world you dedication to inclusion, advocacy and individuality and with these fashionable statement enamel pins.
Everyone Belongs
In a world of divisions and margins, those who grow a little differently are all too often shoved aside. Let join together to make it our mission to introduce the world to the unique gifts of those pushed to the edges of society.


You Are Enough.
Just remember that exactly as you are today you are enough. Set the goals, make the resolutions but as you do so know that there is nothing more you need to do or say or be to prove your worth in this world.

Heather's New Book is here!
Scoot Over and Make Some Room tells hilarious stories of Heather’s growing kids—spontaneous dance parties, forgotten pants, and navigating the challenges and joys of parenthood. She shares heartbreaking moments when her kids were denied a place at the table and when she had to fight for their voices to be heard. With beautiful wisdom and profound convictions, this manifesto will empower you to notice who’s missing in the spaces you live in, and to make room for your own kids and those who need you and your open heart.