the lucky few

Welcome! We're glad you are here.

Our mission: Shouting a counter narrative, celebrating differences, and creating a more inclusive world. 

Shop Today. Shift the Narrative

Different - A Great Thing To Be! NOW AVAILABLE


Everyone Belongs

See Collection

New Designs! Official Lucky Few Shirts are here!

See Collection

Featured Collections

New Keychains

Shout their worth with this rad key chains. Adapted from classic hotel-motel key tags this traditional plastic tag with The Lucky Few inspirational sayings! 

Only $7.50

Hi! What's Your Name?

Saying hello and asking someone their name is a basic act of human connection and kindness. We hope that everytime you wear this shirt you will remember the power of these four simple words, planting seeds of connection and kindness everywhere you go.

See Collection

Enamel Pins

Show the world you dedication to inclusion, advocacy and individuality and with these fashionable statement enamel pins. 

Collect them all

You Are Enough.

See Collection >

Scoot Over And Make Some Room

Creating a Space Where Everyone Belongs.

Get Heather's Book Here

Heather's New Book is here!

Get the book here